One practical product opportunity each day
Stop searching for product ideas. Start building the right one.
Daily Product Idea identifies a real-world problem, proposes a focused digital product and gives you enough structure to decide whether the opportunity is worth pursuing.
No endless lists. No guarantee of success. One clearly explained opportunity at a time.
The difficult part is often deciding what to build
Developers and independent builders have more tools than ever, but choosing a worthwhile problem remains difficult. Generic idea generators create volume rather than confidence. Market research takes time, and it is easy to keep searching instead of starting.
Daily Product Idea is designed to reduce that uncertainty by presenting one clearly structured opportunity at a time.
Too many vague ideas
Most idea lists provide inspiration but little evidence or practical direction.
Research takes time
Understanding the customer, market and alternatives can take longer than building an initial product.
Choice prevents action
An endless stream of possibilities makes it harder to commit to one useful experiment.
One opportunity. Clearly explained.
- 1
Identify a problem
Find a repeated frustration, inefficient workaround or changing customer need.
- 2
Define the customer
Explain who experiences the problem and why it matters to them.
- 3
Shape the product
Propose a focused solution and the smallest useful version that could be tested.
- 4
Assess the opportunity
Review evidence, buildability, monetisation, differentiation and customer access.
The aim is not to predict certain success. It is to give a builder a credible starting point and a clearer first decision.
Today’s sample idea
A worked example of how a Daily Product Idea is presented.
Club Renewals
Community groups
A simple way for volunteer-run clubs to track membership renewals without chasing people by hand.
- Customer
- Volunteer treasurers and secretaries running small clubs and societies
- Problem
- Membership renewals for small clubs are often tracked in spreadsheets, notebooks or group chats. It is easy to lose track of who has paid, who is overdue and who needs a reminder, and chasing people feels awkward for volunteers.
- Proposed solution
- A shared membership list that tracks renewal dates and payment status, sends a friendly automatic reminder before a membership lapses, and gives the treasurer a simple view of who still needs to renew.
Opportunity score: 56 out of 100 — Mixed
More sample daily ideas
Additional examples showing the range of opportunities Daily Product Idea can present.
Quote Chaser
Small business
A lightweight tool that reminds a business owner when a quotation needs a follow-up.
- Customer
- Freelancers and small service businesses
- Problem
- Small businesses often send quotations and then rely on memory, spreadsheets or inbox searches to follow them up. Potential work is lost because the next action is unclear or delayed.
- Proposed solution
- A simple quotation tracker that records the value, customer, sent date and expected decision date, then recommends a polite follow-up and records the outcome.
Opportunity score: 71 out of 100 — Promising
Local Access Check
Local business
A guided accessibility review that turns observations into a practical improvement plan.
- Customer
- Independent shops, cafés and venues
- Problem
- Many small venues want to improve accessibility but do not know which barriers matter most or how to describe their current facilities accurately to customers.
- Proposed solution
- A mobile checklist that guides an owner around the premises, records entrances, seating, toilets, lighting and communication needs, then generates a public accessibility summary and prioritised improvement list.
Opportunity score: 64 out of 100 — Mixed
How an idea is assessed
Every idea is scored across six weighted dimensions so you can see the reasoning, not just a number.
- Problem evidence25%
- Customer clarity15%
- Market potential15%
- Differentiation15%
- Buildability15%
- Customer access15%
What claiming an idea means
A claim may provide
- Access to a defined research summary
- A more detailed product outline
- Supporting notes
- Suggested validation questions
- A possible MVP plan
A claim does not provide
- Ownership of a broad product idea
- Patent or trademark rights
- A guarantee of exclusivity
- A guarantee of commercial success
- Legal, financial or investment advice
Be first to see the next opportunity
Join the Daily Product Idea waitlist
Receive occasional updates as the service develops and be notified when new researched ideas become available.
From Incygames
Daily Product Idea is an experiment from Incygames Ltd, founded by Phil Martin in Bath. After a long career spanning technology, telecommunications, strategy, operations and commercial development, Phil is now creating and testing a series of focused digital products.
The idea behind Daily Product Idea is simple: people with the skills to build often still struggle to choose a worthwhile problem. The service is being developed in public, using examples, waitlist interest and idea claims to decide what should be built next.
Frequently asked questions
- What does claiming an idea actually give me?
- Claiming gives you access to the defined Daily Product Idea research and planning material for that idea. It does not transfer legal ownership of the general business concept, and it does not guarantee that no one else will independently pursue a similar idea.
- Are the sample ideas real, researched opportunities?
- The current sample ideas are illustrative examples that demonstrate the Daily Product Idea format. They are clearly labelled and are not presented as fully researched live opportunities.
- Do I need an account to claim an idea or join the waitlist?
- No account is required. Claiming and joining the waitlist both work with just your name and email.
- Is there a guarantee that a claimed idea will succeed?
- No. Daily Product Idea gives you a structured starting point and a clearer first decision — it does not guarantee commercial success.
Ready to see a clearly structured opportunity?
Explore a sample idea or join the waitlist to hear about new researched ideas as they're published.