How ideas are assessed
Every idea uses a simple, transparent score so you can see the reasoning behind it, not just a number.
Score dimensions
| Dimension | Weight |
|---|---|
| Problem evidence | 25% |
| Customer clarity | 15% |
| Market potential | 15% |
| Differentiation | 15% |
| Buildability | 15% |
| Customer access | 15% |
Score bands
- 80–100: Strong opportunity, still requires testing
- 65–79: Promising
- 50–64: Mixed
- 35–49: Needs a sharper angle
- 0–34: Not currently recommended
Evidence levels
Illustrative · Limited · Indicative · Supported · Direct
Only Direct evidence can justify the word "Validated," and the direct evidence must be described alongside the idea.