About Daily Product Idea

Daily Product Idea is a service from Incyworks that identifies real-world problems and turns them into researched digital product opportunities for independent builders. Each opportunity describes the customer, problem, evidence, smallest useful product, possible business model, risks and first validation steps.

Daily Product Idea is an experiment from Incyworks Ltd, founded by Phil Martin in Bath. After a long career spanning technology, telecommunications, strategy, operations and commercial development, Phil is now creating and testing a series of focused digital products.

The idea behind Daily Product Idea is simple: people with the skills to build often still struggle to choose a worthwhile problem. The service is being developed in public, using examples, waitlist interest and idea claims to decide what should be built next.

The service is at an early stage. Its content is intended to support experimentation, not guarantee commercial outcomes.

Ideas start from problems people describe in public communities of customers, professionals and business owners. Repeated reports are grouped into one problem, researched against other kinds of source, and scored across six dimensions. AI tools help with extraction, grouping, research and drafting; findings are recorded separately from assumptions, and each idea page links to its sources.

No researched idea appears on the site until it has been reviewed and approved by a person. Each page shows when the idea was published, when it was last assessed and which version of the methodology was used. The full method is on how ideas are researched and assessed, and a plain summary of the service is on what is Daily Product Idea.

If you find an error in an idea or its sources, email support@dailyproductidea.com so it can be checked and corrected.