Guides

Find product ideas by starting from problems people describe in their own work, not from brainstorms. A practical method with real examples, from the research behind Daily Product Idea.

A problem is worth solving when specific people repeatedly have it, it costs them something, they already work around it and you can reach them. How to check each, with examples.

Find product ideas on Reddit by reading the communities where customers discuss their work, collecting posts that show workarounds, costs and spending, and checking them elsewhere.

A product idea describes something you could build; an opportunity is a problem specific people have, pay for and work around. How to tell the two apart, with evidence levels.

Evaluate a product idea by scoring the evidence rather than your enthusiasm: six dimensions, a written reason for each score, the assumptions it rests on and the cheapest test to run first.

Assess competition by listing every way customers solve the problem today, including free tools, platform features and manual workarounds, then naming the narrow gap that is left.

Choose between product ideas by comparing their scores dimension by dimension, the evidence behind them, the cost of each first test and your own fit, not their overall totals.

Test whether a product idea is worth building: score six weighted points, from problem evidence (25%) to customer access, using only what you can show.

Validate a product idea with evidence of what customers do, not what they say: find the assumption that would kill it, run the cheapest test that can fail, and set the pass mark first.

Test willingness to pay by finding the money people already spend on the problem, pricing from those anchors, and asking for payment rather than opinions. With real examples.