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Guides

Practical guides to finding, researching and evaluating product ideas, built on the method behind Daily Product Idea.

  • How to find product ideas worth building

    Find product ideas by starting from problems people describe in their own work, not from brainstorms. A practical method with real examples, from the research behind Daily Product Idea.

  • How to find problems worth solving

    A problem is worth solving when specific people repeatedly have it, it costs them something, they already work around it and you can reach them. How to check each, with examples.

  • How to evaluate a product idea before you build it

    Evaluate a product idea by scoring the evidence rather than your enthusiasm: six dimensions, a written reason for each score, the assumptions it rests on and the cheapest test to run first.